We are excited to have been asked by the innovation team Yellow Babay to help design their humanitarian innovation aimed at treating and diagnosing newborns for jaundice.
From the Yellow Babay website:
“Yellow Babay is an app under development designed to diagnose Jaundice in newborns.
Untreated jaundice in newborns is responsible for 114,000 deaths and 65,000 permanent brain damages each year. More than three quarters of these deaths occur in the poorest regions of the world, in sub-Saharan Africa and south Asia. Cheap treatment is available through sunlight, but the diagnostic devices in use today cost around 10,000 dollars, making them practically unavailable in low-resource settings.”
The design will both be tailored for a consumer market and for the humantiarian market. On our design team for designing the user interface: Kathinka Hasselknippe and Kikki Stokstad Haug, both master students at the Department of Product Design at NTNU. The team that will be designing the treatment products will be decided soon.